Saturday, November 3, 2012

NYCM. Canceled.....

“It’s clear that the best thing for New York and the best thing for the marathon and the future is, unfortunately, to move on,” said Ms. Wittenberg, the chief executive of New York Road Runners, the organization that operates the marathon. “This isn’t the year or the time to run it. It’s crushing and really difficult. One of the toughest decisions we ever made.” Source.

Since Thursday night, I've been watching to growing public outcry - on social media that then migrated over to the regular media as the news spread. As early as Friday morning, Mayor Bloomberg was holding firm on his decision. As the day progressed, more intense backlash, that included many local politicians and involved municipalities, grew and grew and abruptly at about 5:30 pm, it was called off completely.

Finally, some common sense prevails. I do believe that financial considerations were the chief reason they decided to move forward in the first place. And when it became clear that people were not going to stand for that and the uproar got too loud to ignore, they finally stood up and did the right thing. Nice work people. Sometimes, you have to remind the decision makers of how things really are. In this case, that means increased awareness of the huge pockets of need still out there in the city and outlying areas. Staten Island, where the race begins, was hit so incredibly hard. And there were many members of that community on the news crying out for help, much like the hardest hit victims of Katrina in N.O.

The adults finally stepped up and did the right thing. And I have no doubt that the runners that had already arrived in the city will at the very least spend some money while visiting...hopefully that will help mitigate some of the revenue loss the city was counting on. There are some great ideas and ways to help as well - if you can't use your hotel room, runners can donate it to a displaced NY'er via race2recover.com.


 I've also read of runners meeting up at any church south of 42nd Street to be deployed to help folks still without power/food/water in lower Manhattan. People that are gathering folks' pre-race warm clothes (that are typically discarded at the start) to donate. People are coming together. And fortunately, I think this might help just a tiny bit with what they had hoped to accomplish by not canceling the race in the first place -- bringing folks together to give a helping hand and trying to use the race platform to do good and help with the recovery. But not actually further taxing a city already brought to it's knees by actually holding the race. And I read a later statement made by Ms. Wittenberg that said that resources and supplies that were being brought in for the race are being re-deployed. So that is good.

I am a total politics nerd and very much a news junkie. And I've always been really interested in watching how crisis communications is handled - by both the government and private organizations. The fact that it intersects with my other love - running, makes it all the more compelling. And this has been a study in what not to do in so many ways. Optics are important and so are priorities. The decisions made during this disaster will have some lasting effects. It will be interesting to see how that all plays out.

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